Lanre OdesomiSELLING ISN’T BRANDINGThere is this misconception to mistake selling for Branding, perpetuated by many, even those in advertising and media.Feb 8, 2021Feb 8, 2021
Lanre OdesomiConsistency Is Key To Brand BuildingWhen you buy a Nike shoe, what you expect is excellence — in design and comfort. And that is what Nike strives for — consistency in the…Jul 8, 2019Jul 8, 2019
Lanre OdesomiCLARITY OVER FANCY WORDS.Lagos Bus Conductors are notorious for their behavior — the rudeness, and loudness, to mention a few.Jun 4, 2019Jun 4, 2019
Lanre OdesomiPERSONALISED ADS DON’T BUILD BRANDSThere is this misconception to mistake selling for Branding, perpetuated by many, even those in advertising and media.Jun 3, 2019Jun 3, 2019
